Main Article Content
Abstract
The low participation of female MSME actors in economic empowerment programs is a problem in Cilacap Regency. The lack of awareness and information means that consumers are not actively involved in the programs offered by Bank Syariah This research aims to describe the role of students as ADS in encouraging the involvement of MSME consumers in Cilacap Regency. The method used is a qualitative research approach with descriptive research type. Data collection techniques include interviews, observation, and documentation, with triangulation of techniques and sources. Interviews were conducted with three subjects and three informants. The research results show that Area Daya Specialist (ADS) students at Bank Syariah Group discussion techniques, visual media and warm communication are effective in increasing the understanding and motivation of MSME players. It is recommended that ADS students receive further training to strengthen their empowerment capacity, while MSME actors are expected to be more open and responsive so that empowerment is successful and sustainable.